Business cards- the things that business people use every day. But there is an undiscovered value in these things that you regularly use every day. They say that to get one business card on average costs between 50 and 100 dollars. But are you getting the best return on this investment? This time, we are going to talk about the often undiscovered value that business cards have.
1. Value as information about clients and prospects
Business cards contain a lot of information, such as the person’s name, their contact information, their position, their company name, and their address. Of course this kind of information will be used when you are trying to sell your company’s services. The client information value is based on the accuracy of the business cards. Naturally business cards do not contain mistaken information, so it is very useful to manage the correct client information that they have on them.
In any company, as the information about your prospects increases, the effort needed to maintain the information about them is never enough, and thus the data about the prospects you have contains mistakes or becomes to old to use.
And to do an approach from there, you will first need to check the accuracy of the list, or make the approach without checking the accuracy of the list, and risk losing the trust that your company has. By managing the accurate client information that business cards contain, it becomes easier to sell the products and services that your company offers.
2. Value as point of contact information
Business cards have not only value from the information on them such as name or position, they also have value as points of contact. This is the information of who met whom with whom, and when. To put it another way, business cards are witnesses to an encounter. If you manage the name and the position of this person tying it together with what you talked about in the meeting, you can approach your prospects in a much more efficient way.
With Sansan, when sending emails to introduce new products or campaigns to your prospects, there is a function that allows you to insert information into large amounts of emails so that each mail appears to be coming from the person who received the business card. Through this, the response ratio of the emails increases dramatically. This can be said to be part of the value of managing business cards as points of contact.
So what do you think? Business cards have not only value for the contact information on them, but also value as described above. Next time, please keep this in mind when looking at the business cards you receive!