3 Reasons why Professionals Must Manage their Business Cards Effectively

Business card management for professionals - Sansan blog

The business card management of professionals is gaining attention

In these last few years, various business card management tools for individuals and companies have become more common, and it is quite regular now to be managing business card information as data. In the midst of this, what is recently increasing is the usage of organization-oriented business card management services among professionals and one-person offices. Most people might be surprised by this, thinking that these kinds of people could get by with individual business card management tools. So what kind of merit is there for these professionals and one-person offices to be using business card management tools for companies? Here we are going to introduce three merits of this.

1. Point-of-contact information can be kept

You might think that if you are running your own office, then you can manage your business cards with a tool made for individuals. However, applications that just manage business card information such as names, company names, and contact information are not able to keep track of what kind of person it was behind the business card and what was talked about.

“Last time we met, you told me about that”

In professional fields where it is difficult to outperform your competitors, if you can just remember what you talked about when you met them last, you will have a competitive advantage, and gain the trust of your client.

2. Business card management as a weapon

Now, with the increase of information available to everyone, the need for professionals has become less, so to survive in such a field, it is necessary to be looking for new clients. However, among professionals who focus on their regular clients, finding new clients can be difficult. So here is where we need not only the business card management that apps for individuals can provide, but business card management that can become a weapon in the competition for new clients.

With business card management tools for companies, you can attach tags to the business cards of people you have met containing detailed information about what was talked about. These tags can be used for sorting these business cards, and you can send emails to them according to how they were sorted.

3. Not allowing gaps to form in relationships

Professionals spend a lot of time with clients and build relationships of trust. They succeed at finding new clients, and as their clients increase, it is necessary to pass some of their work off to other people in their offices.

At that time, passing on information about this client to another person without forgetting anything takes time and costs money. And it may be impossible to pass on all the information that needs to be passed on. However, by using business card management tools for organizations that can store other information not on the business cards, you can keep a record of what has happened in the relationship, and then without spending extra time you can pass on this information without forgetting anything. There is no need for you to put a gap in the long term relationship that you have built.

So what do you think? It may be that precisely because it is difficult to show a competitive advantage, and because you want to show what you can do without using too much time, that business card management for organizations is necessary for professionals. There is no need to make any drastic change. Keep looking for clients, manage your business cards, and build stronger relationships of trust. This is why we are seeing more and more professionals using business card management services for organizations.