First of all, whom does a business card really belong to?
People generally think that business cards belong to the person who received them, but often the information on the cards becomes the trade secrets of the company or important information for sales, so in this way the business card belongs to the company. Recently, there is a movement to manage business cards as a resource of the company.
Thinking of business cards as a resource of the company
What benefit can you get from viewing business cards as a resource of your company?
You can manage all your information together.
Information related to sales activities, especially information about clients and prospects can be put all together. If this kind of information is managed in different places, it is hard to find when you really need it.
You can share connections inside and outside the company.
It is often the case that would will be very surprised to know what kind of connections the person in the chair next to us has outside the company. Often we find that the person we were trying so hard to contact and finally did contact was someone the person sitting behind us knows well. It is necessary to have some way of visualizing the connections we have, and if this is managed as an organization, so many things could be accomplished.
You can accumulate information.
“Five years ago, Mr. A met Mr. B from ZZ Corporation.” If you manage business cards individually, this is something you would never find out. If you manage, as a company, the business cards your people receive in conjunction with the time at which they received them, you can start to accumulate information about past connections. If, in addition to the contact information, you keep track of what was talked about or what products were introduced, and manage all of that together, it covers the areas handled by CRM (customer relationship management) and SFA (sales force automation) systems. If you use business cards as a starting point, there are many things you can accomplish.
You can share connections between different age groups in your company
This does connect with what was talked about in the last paragraph, but you can also see company-based business card management as a way to share connections between different age groups in your company. For example, the people who received business cards before may have become management or executives. You can share and make use of not only the business cards you have collected, but the business cards received by the person who used to do your job but then was moved to another department in your company.