Global Partners Consulting Pte. Ltd.

Improve the value of consulting firms
by visualizing their vast network information and sharing it globally as a corporate asset.

Global Partners Consulting Pte. Ltd.'s image

Based in Singapore, Global Partners Consulting (GPC) is an international consulting firm made up of professional consultants specialising in a wide range of fields. GPC operates three core businesses centered on consulting for mergers and acquisitions (M&A), accounting services in Singapore, and support for business expansion into overseas markets. We asked members of the company about its process for introducing Sansan and how they use our solutions.

Challenges faced
  • No suitable methods for managing business cards and customer data
  • Sharing information offline was inefficient and troublesome
  • Manual data entry of customer information was costly and time consuming
Objectives
  • Manage and share professional networks and contacts between Japanese and overseas offices
  • Improve operational efficiency and strengthen sales performance
  • Visually display points of contact with our customers
Results
  • Achieved online sharing of customer data
  • Segmenting of customers and customer data
  • Improved productivity 56-fold when following up with customers after trade shows, etc.
  • Easier handover of professional contacts when staff dispatched overseas or returning to Japan
Shared human networks at three locations, including overseas.
Significant increase in business productivity.
[ Interviewees ]

Mr. Zenta Nishida
Managing Director
Ms. Miho Izumi
Chief Manager, Business Advisory
Mr. Hideo Yamashita
Manager, Business Solutions
Ms. Kyoko Uchida
Consultant, Business Solutions

We decided to introduce Sansan at our offices in Singapore, Japan, and Vietnam to improve our operational efficiency and strengthen our sales performance.

– Mr. Zenta Nishida

Please tell us about how GPC was established and what its business encompasses.

Mr. Nishida: GPC is a consulting firm that began as an accounting firm in Tokyo in 2000. In 2010, it established an office in Singapore to serve as its ASEAN headquarters. GPC’s business centers on three core areas of operation: mergers and acquisitions (M&A) in Southeast Asia, accounting and taxation services in Singapore, and support services for business expansion into Southeast Asia.

GPC offers a wide range of consulting practices that include unique ventures selling growing local Southeast Asian businesses to Japanese corporations and agency services for overseas sales and promotions to companies with no local subsidiaries. We’re now expanding into Vietnam, Cambodia, and Hong Kong and continue to help our customers grow their businesses by mobilizing our expertise in international taxation to provide a range of services.

At the time you introduced Sansan, what sort of issues were you hoping to resolve?

Mr. Nishida: I do a great deal of business travel for my job and I constantly meet new people in the countries I visit. I’ve always struggled to keep track of the business cards I receive along the way. Of the many apps for managing business cards I’ve tried in the past, Sansan’s Eight app had the most accurate digitisation, which show me the true benefits of this high performance.

While I was planning to get all our overseas staff to use Eight, I happened to hear about the cloud-based Sansan B2B service. Sansan lets each employee manage the professional contacts they’ve built up over the years, and to share them with the rest of the company.

I saw how this could boost the efficiency of our operations and strengthen sales performance, so I decided to introduce Sansan at our offices in Singapore, Japan, and Vietnam.

How are you currently using Sansan?

Mr. Yamashita: Of the 100 some-odd staff employed at our group, around half are working in our overseas offices. Our company is divided into three divisions, each with its own customers and a lineup of distinct consulting and accounting services that they manage.

Owing to this diversification, one challenge we face is inefficient information-sharing when we’re doing out work offline. This is why I felt it was essential to have a service like Sansan that allowed for sharing information online, and why I began pushing for its adoption.

Getting all the staff across our offices to simultaneously begin scanning their business cards was initially quite difficult. Luckily, Sansan is incredibly easy to use. It was a smooth process to get everyone on board once they recognized the benefits they would receive.

Now we’re able to efficiently share information across offices and departments, which allows our staff to focus their time on tasks that deliver greater added value to our customers. And that’s terrific.

What sorts of results have you seen since you introduced Sansan?

Ms. Izumi: In consulting, the number of professional connections you have and the range of options you can offer for business matching are extremely important. After introducing Sansan, we were able to visually display points of contact between each employee and his or her customers. This allowed us both to improve operational efficiency and strengthen our sales performance.

I’m in the Business Advisory section of our company. When a customer requests that we connect them with a suitable business partner, we use Sansan to search for a contact that suits what we’re looking for. This allows us to immediately find an appropriate match for our M&A department’s customers and makes it possible to use other departments’ professional connections in our sales activities.

A great benefit of the Sansan Mobile App is how it lets us access Sansan at any time, wherever we are. If I’m in a meeting and suddenly think that a certain person and another person would be a great match for business, I can open up Sansan and instantly introduce the customer to my colleague. Sansan has made it easier to bring new business ideas to life.

I get the most out of Sansan when I’m overseas on business with customers. I no longer have to call up a colleague and have them dig through my countless business cards when there’s a new contact I need to introduce and can’t remember their name. This allows me to save money on international calls, and of course it saves time. My customer also doesn’t have to worry about whether I really know the person I’m introducing. Sansan has been revolutionary in transforming the work I do.

Singapore is a hub for MICE (meetings, incentives, conventions, and exhibitions) events with visitors coming from all over the world attending. Sansan provides enormous support in creating lists for following up with the countless business cards received at these events.

I get anywhere from 300 to 500 business cards at a single trade show. Up until now, I’d hire somebody to do data entry part-time for S$10–15 an hour, 8 hours/day, for 7 days. Then one of our full-time staff would spend half a day making sure all the data was entered correctly. This whole process took place three times a year.

After introducing Sansan, this entire operation could be completed in a single hour with all business cards accurately digitized. This equates to an approximately 98% reduction in workload with a savings of S$1,680–2,520 annually.

Our full-time staff no longer have to double-check the data either. What’s more, we’ve been able to ensure we don’t miss out on any opportunities due to lead time after trade shows. This has had a big impact on our operations.

I cut down my post-trade show workload by 98% and
reduced costs to the company by S$1,680 – $2,520 annually.

– Ms. Miho Izumi

Have you seen any other specific advantages?

Ms. Uchida: Creating lists of customer names and addresses for end-of-year greeting cards and a variety of other tasks has always been a huge hassle. After introducing Sansan, however, I can easily make whatever lists I need, which has been a huge help. At GPC, we put a lot of effort into our marketing and promotions. Sansan has helped us cut down on time and labor by allowing us to complete tasks that were previously impossible. This has been of great value to us.

We can add multiple tags to the business cards we save and manage with Sansan. By assigning several parameters to this data, we are able to segment our customers and approach prospective targets with more effective promotions.

For example, we can add tags to business cards we receive when holding a seminar. Using tags, we can add specify the date and name of the seminar. This way we can search for contacts with this tag and create a list for sending out newsletters on new services and future seminars that may be of interest to specific customers.

GPC also issues publications, so we can use these lists to notify customers of any forthcoming materials we will be releasing. By segmenting customers by country, language, and/or past interactions and assigning levels of priority within these segments, we can distribute emails with content optimized for the recipient.

Mr. Yamashita: I‘ve scanned around 2,000 of my business cards. It would be impossible for me to remember all these myself. Creating a visual data log of information that was previously buried away really demonstrated the efficacy of Sansan.

Before, if one of my colleagues asked me if I knew a certain person, I’d spend an hour or two looking for their business card. Now I can do a search in under a minute with Sansan and call my contact on the spot to connect them with my colleague.

In consulting, your professional connections are what add value to your work and help you get new work. By visually displaying staff’s professional networks and contacts using Sansan, we’ve been able to improve our competitive advantage as a consulting firm.

From a management perspective, Sansan’s had significant influence, particularly on areas that aren’t easily quantifiable.

– Mr. Zenta Nishida

How would you like to use Sansan in the future?

Mr. Nishida: I’ve added the Sansan Mobile App to my smartphone’s main screen. This speaks to the service’s excellent usability, as well as to how essential Sansan is to me. Introducing Sansan has brought a range of benefits, but from a management perspective, Sansan’s had a significant influence particularly on areas that aren’t easily quantifiable.

There’s no longer any hassle in managing our own business cards, and communication between offices and departments has also improved. These and other benefits have significantly reduced our workload, which allows our staff to focus on their primary responsibilities.

When an employee returns from a post or leaves the company, we can reliably hand over their professional networks and contacts to the person taking over as well. New hires and newly appointed staff can use Sansan to instantly get a complete picture of our company’s customer data.

Sansan has been really effective on the management side of our business. I’m looking forward to new developments in its use and efficacy.